I used it for the first time today. I created an introduction to a centimeters or measurement using it. I had an elephant and a giraffe talking about measuring as well as going to Mrs. Brown and Ms. Sass' class.
The coolest part was when I included Harry, the alligator, who we meet during greater than and less than. The kids thought it was sweet.
Here is an example you can watch, to see if you are interested. It is only 1 minute long....check it out!